Advertising Bias Essay Example for Free

Advertising Bias Essay Marketing and advertising companies are constantly playing on gender roles and stereotypes. Both men and women are portrayed in certain ways to help make products seem more attractive to the same or opposite sex. Men are pictured as lazy, dumb slobs while women are pictured as gentle, beautiful, sexual, and submissive. In children’s ads, boys are shown as rough and interested in action games while girls are more quiet and interested in dolls. Though these stereotypes are not always true, they are what Americans have come to accept about gender and society. Advertisements depend upon painting evocative pictures about these stereotypes in order to entice the consumer to buy the product. Many ads use a sloppy, idiotic, couch potato to appeal to women in products that are commonly used by women such as cooking items and cleaning products. By using the male stereotype, women tend to feel empowered or that they have the upper hand when the usually â€Å"dominant† male is depicted as inferior. While downplaying the male role has become more accepted as a show of politically correct sexism, it is still politically incorrect to do such to women. See more: My Writing Process Essay Some view this as an unfair double standard. Role reversal is often utilized in advertising with women as the focus of the ad. The most common use of stereotyping with women is ads is using them to promote or sell a product through sexual appeal. Whether to a male or female audience, women are portrayed as extremely beautiful and sexy and often in suggestive poses. It attracts men for the obvious reasons, and attracts other women because they aspire to be a certain way or have a certain beautiful quality or feature. Women are also advertised as gentle and submissive in contrast to males. Feminists are against these types of stereotyping because they believe it itemizes women. In society males and females are picked on for their underlying qualities. These qualities have become so widespread and commonplace, today they are considered stereotypes. Companies use these to attract buyers with the idea that they are somewhat better than the opposite sex in some way. The underlying nature in ads points out flaws of men and women and uses them to exploit certain behaviours or mannerisms that will help sell a product with its image.

Images of Women in Sport: The Good, The Bad, and The Ugly Essay example

Images of Women in Sport: The Good, The Bad, and The Ugly Throughout history, men have placed limitations on women's activities, including sport. Women have gone through times where physical exertion was considered too stressing for women, physiologically and emotionally, as well as everything short of encouragement. The image of the pre-sport woman, twirling her umbrella while being drawn by horse and carriage attired in full petticoat, etc., is a sight that shows how far women have come, but how much more still has to be done to achieve equality. I view the image of women prior to sport as 'ugly' because not only was their right to partake in sports suppressed, but also their rights as women and as citizens. This image of women, however still persists until modern day. Albeit not to the same degree, but women's opportunities in sport are still less than the male counterpart, as well as the restrictions that this male society still imposes on women's sports, especially through the media. Through poor media coverage of women's sports by mal e-run organizations, the advancement of the sport has suffered tremendously. The television industry poorly advertises women's sporting events, such as basketball, and never shows them in primetime. The US women's soccer association was even dismantled due to lack of support. With publications, the only time women are featured are as either inactive or sex symbols, when editors could be using these media outlets to promote women in sport instead of degrading and downplaying them. Women's sports will never become mainstream without social change. The 'bad' image of women in sport would most definitely have to be the objectified woman whose talent in her sport is overlooked because of her... ... skills in the game. Because of society's prejudices, preconceived notions, and general attitude towards women, this ideal woman athlete is not yet achievable in a society dominated by men. In a society with so many prejudices, men don't want women to be as strong as or stronger than them. The image of women in sport that is 'good' to society is cyclic, since it depends on the state of the culture. Currently, with pop-stars and thinner than ever supermodels, society is definitely in a state of objectification. to the men of this society, who promote such mishaps as Janet Jackson's accident on stage during the Superbowl halftime show, women shouldn't be more than cheerleaders or non-sport related entertainment at major sporting events. Until men realize that women are their equals on all levels, the image of women in sport will never reach its 'good' and ideal image.

Learn English

Name : Nguyen Cong Duy Class : AE2a A Happy Campus A happy campus is an interesting and happy place to study and relax. People feel comfortable when they come here. A happy city is well-designed and there are many good facilities. There are also many places for education environment. Many people come from over the world. People in a happy campus want to create a active environment. Although they may come from difference backgrounds, they are able to respect each other and share ideas.They can enjoy influences from other cultures such as different languages, and take part in multicultural events. There are many good facilities in a happy campus. Campus has a big space with sports facilities such as: four artificial football field, one swimming pool, one badminton field, one basketball court, one tennis court and gyms, and campus has green trees and friendly environment which students can take a rest and play team sports to relax after stressed study hours.Some good equipment in happy campus need to study such as: computer library, projectors, television, sports facilities and a lot of books which are good for students with their free time. A happy campus need to have a good education environment. There are many clubs for students to join such as commerce, English, finance and marketing clubs in their free time. In addition, students can study group in free time and take part in outside activities such as: playing team sports, going swimming and playing active games together which were created by students.

Panthera Tigris Sondaica Javan Tiger Breed Profile

Name: Javan Tiger; Panthera Tigris Sondaica Habitat: Island of Java Historical Epoch: Modern Size and Weight: Up to 8 feet long and 300 pounds Diet: Meat Distinguishing Characteristics: Moderate size; long, narrow snout About the Javan Tiger The Javan Tiger is a case study in what happens when a natural predator rubs up against a rapidly expanding human population. The island of Java, in Indonesia, has undergone an enormous population surge over the last century; today its home to well over 120 million Indonesians, compared to about 30 million at the start of the 20th century. As humans occupied more and more of the Javan Tigers territory and cleared more and more land to grow food, this medium-sized tiger was relegated to the fringes of Java, the last known individuals inhabiting Mount Betin, the tallest and most remote part of the island. Like its close Indonesian relative, the Bali Tiger, as well as the Caspian Tiger of central Asia, the last known Javan Tiger was glimpsed a few decades ago; there have been numerous unconfirmed sightings since, but the species is widely considered to be extinct. (See also a slideshow of 10 Recently Extinct Lions and Tigers.)